Digital Marketing Interview Questions

Jilsa John
20 Jan 2022



Digital Marketing Interview Questions

In this Digital Marketing Interview questions blog we have put together some important questions to help you clear Interviews for Digital Marketing Jobs. Any job portal you log into you will find numerous job openings for Digital Marketing professionals. Every company is on the lookout for digital marketing professionals with the right talent. This Digital marketing Interview blog will help you prepare for most asked and relevant questions today.

Digital Marketing has been the trending profession through out 2021 and is expected to continue in 2022 and beyond. Digital Marketing is replacing traditional marketing at a very quick pace for numerous reasons. Any business, irrespective of its nature needs to have a digital presence. Promoting your brand, services, and products through Internet has now been accepted as crucial for every businesses.


What is Digital Marketing?

Digital Marketing is the promotion of products using electronic devices or the internet. Digital Marketing includes a set of activities that a company or a individual performs online to attract new business opportunitiesand developing a brand identity. Primary channels that digital marketers focus on PPC (Pay-per click), Email Marketing, Content Marketing, Social Media marketing(SSM), Public relation and many more.


Why Digital Marketing is important now a days ?

Now a days Digital Marketing is playing a vital role in every business worldwide. In 2020, two billion people purchased goods or services online, and e-retail sales surpassed 4.2 trillion U.S. dollars worldwide. Various online marketing tools allow marketers to create, test and do digital marketing analytic to check the performance of their campaigns and strategies. These tools ensure that the launch and test campaigns are running in a effective way , it helps focus on targeted audiences with a global reachLets take an example, Russell’s company is selling Herbal skin care products. In this case his targeted audience most likely be female aged between 18 to 45 , with an interest in organic skin care products. He is selling his products all over India ,so he can target Hindi and English speaking audience. This type of detailed targetting is possible only through digital marketing platforms


Are Digital Marketing Jobs in demand?

Digital Marketing is the most in-demand career in 2022 and in coming year. Digital marketing can be a crucial tool to grow a business. Their is a lot of opportunities in Digital Markeiting field with the right set of skills.

Easy Courses offers you the best Digital Marketing Course in India. Our course takes you from the foundational level and teaches you the latest tools and practices in the industry. Have a look at our Digital Marketing Course to see the complete modules.


Digital Marketing Interview Questions

Let's have a look at some digital marketing interview questions you need to be prepared during interview:


1) What is Digital Marketing?

Digital marketing is done with the help of Internet, social media, search engines, electronic devices and other channels to reach consumers. Digital Marketing includes various techniques like SEO ,PPC, SEM, Email marketing, ,Content marketing, Affiliate marketing, etc.


2) What are the types of Digital Marketing? 

a) Search Engine Optimization (SEO).

b) Search Engine Marketing (SEM).

c) Email Marketing.

d) Social Media Marketing.

e) Content Marketing.

f) E-commerce Marketing.


3) Where you can use keywords to optimize your site ranking?

For the better ranking of a website,keywords can be used in

a) Website URL.

b) Website Title.

c) Meta tag.

d) Web page content.

e) Body text.

f) Headlines.


4) What are the most popular ways to increase traffic to a website?

a) Paid search. 

b) Targeting long-tail keywords.

c) Display advertising.

d) Email marketing.

e) Content optimization.

f) SEO activities.  

g) Content marketing.          

h) Social media marketing.


5) What is SEO and what are its types?

SEO stands for Search Engine Optimization.It is the process of increasing the quantity and quality of website traffic by increasing the visibility to users organically.

SEO are basically of three types:

  • White hat SEO – It is the most popular SEO technique that utilizes the techniques to improve search engine rankings of a site which strictly follows search engine guidelines.It uses techniques like high-quality content, link acquisition, website HTML optimization, and restructuring.It increases user experience.

  • Black hat SEO - It refers to techniques used to get higher search rankings by breaking search engine algorithms.It involves keyword stuffing, link spam, hidden text, hidden link.One can expect unpredictable and quick but short-lasting growth in rankings.

  • Grey hat SEO – Grey hat SEO is neither black nor white, it is the  combination of both. It is a transformation from black SEO to white SEO and vise versa.

6) Differentiate between on-page SEO and off-page SEO?

On-page SEO: It refers to factors that you can optimize on your own website to grow traffic.The main components involved in on-page optimization are – Title , Meta description , Optimized Image , URL structure, High-quality content, Optimized internal links.

Off-page SEO: Off-page SEO techniques are anything that is done outside of your website to improve the ranking . The most common is creating valuable back links,forum posting,guest content ,social media marketing,local listing etc.


7) Name some of the Google Ad Word extensions?

a) Callout Extension.

b) Sitelink extension.

c) Structured snippet extension.

d) Call extensions.

e) Promote extension.

f) Affiliate location extension.


8) What is the use of anchor text in SEO?

The anchor text is the visible, clickable text in an HTML  hyperlink. The words contain in the anchor text can determine the page ranking in search engines.


9) What is Content Marketing?

Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving engine  and audience interest.


10) What are the four C’s of Digital Marketing?

a) Customers.

b) Cost.

c) Convenience.



Skills required:
  • Knowledge in existing and emerging social media platforms
  • Networking and analytical skills

  • Excellent oral and written communication skills  

  • Ability to work independently and flexibly.

  • Creativity.

  • Content creation

  • Customer relationship management


Salary Scale:

The average salary for a Digital Marketing Manager is approximately Rs 8.0 Lacs in India and for a beginner is about Rs 3.0 Lacs to 4.0 Lacs per annum based on skills,organization etc.

Can Digital Marketing be done after 12th:

Yes, one of the main advantages of a digital marketing career is it does not require a pre-set qualification. You need to be good in navigating the internet and have a sound understanding of social media and search engines. Being creative and having a way with words can help you a lot in your digital marketing career. Learning from professionals and developing your skills of marketing digitally is something you should focus on while joining a course on digital marketing.

Easy Courses provides a world-class Digital Marketing Training with the help of Industry Experts.Our Digital Marketing course is syllabus oriented with affordable price and you can choose the flexible timings with 1 month of Internship Program in Easy CoursesEasy Courses provides Digital Marketing Training Online and in offline modes. Learn Digital Marketing trends and be in the line with current business trends.